Startups in India are focusing more than ever on building strong customer relationships through effective email marketing. With hundreds of tools available, choosing the right platform can be tricky — especially when your goal is to grow fast on a limited budget.
To help you out, we’ve handpicked the Best 5 Email Marketing Tools in India that are affordable, powerful, and startup-friendly.
1. Brevo (formerly Sendinblue)
Brevo is one of the most trusted tools among Indian startups for its simple pricing and advanced automation features. From sending newsletters to tracking conversions, everything can be done easily in one dashboard.
Key Features:
- Drag-and-drop email editor
- Automated workflows and segmentation
- WhatsApp & SMS campaign integration
- Built-in CRM for lead tracking
Pricing (2025):
- Free Plan: Up to 300 emails/day
- Starter Plan: From ₹900/month
- Business Plan: From ₹2,499/month
Best for: All-in-one marketing automation & CRM integration
2. Zoho Campaigns
Zoho Campaigns is perfect for startups already using Zoho Mail, CRM, or Books. It offers easy integration, detailed reports, and beautiful templates — all tailored for Indian users.
Key Features:
- Integration with other Zoho apps
- Ready-made templates & automation
- Real-time analytics
- GDPR-compliant email delivery
Pricing (2025):
- Free Plan: Up to 2,000 contacts
- Standard Plan: From ₹720/month
- Professional Plan: From ₹1,800/month
Best for: Small businesses using the Zoho ecosystem
3. SendX
SendX is an India-based email marketing platform designed for startups that want better inbox reach and faster results. It’s known for its user-friendly dashboard and affordable pricing.
Key Features:
- 1-click automation setup
- Smart audience segmentation
- Heatmap reports
- 24/7 chat support
Pricing (2025):
- Free Trial: 14 days
- Paid Plan: From ₹1,000/month (unlimited emails)
Best for: High email deliverability & simple automation
4. Pepipost (Netcore Cloud)
Pepipost, now part of Netcore Cloud, is a reliable choice for startups sending large-scale transactional emails. With its SMTP relay and API integration, you can easily connect it to your app or website.
Key Features:
- Real-time delivery tracking
- AI-based email routing
- Fast SMTP setup
- Great for transactional emails
Pricing (2025):
- Free Plan: Up to 30,000 emails/month (for 1st month)
- Paid Plan: Starts from ₹1,250/month
Best for: Developers & tech startups needing high-volume delivery
5. MailBluster
MailBluster is a hidden gem for Indian startups looking for super-low-cost bulk email sending. It works with Amazon SES, making it extremely reliable and scalable for startups.
Key Features:
- Amazon SES integration
- Customizable campaign editor
- Detailed reports & analytics
- Lifetime free plan for small lists
Pricing (2025):
- Free Plan: Up to 1,000 subscribers
- Pro Plan: From ₹800/month
Best for: Cost-effective email sending with Amazon SES integration
Read More: Best 5 Email Marketing Platforms for UK Entrepreneur
Final Thoughts
If you’re a startup in India, email marketing can become your most cost-effective marketing channel when done right.
- Use Brevo or SendX if you want all-in-one simplicity.
- Try Zoho Campaigns for native integration with other tools.
- Choose Pepipost or MailBluster if you want affordable high-volume delivery.
Whichever you pick, consistency is key — build your list, segment your audience, and keep your emails valuable and engaging.