Email marketing continues to be one of the most reliable and cost-effective ways to reach customers in Singapore. Whether you run an e-commerce shop, a local agency, or a startup, a good email platform can help you automate campaigns, increase engagement, and build lasting relationships with your audience.
With so many options available, choosing the right one can be tricky. That’s why we’ve tested and reviewed the best 5 email marketing platforms in Singapore for 2025—covering their features, pricing, and why they stand out.
Comparison Table
| Tool Name | Free Plan | Best For | Starting Price | Overall Rating |
| Brevo (Sendinblue) | ✅ Yes | Small Businesses & Startups | Free (up to 300 emails/day) | ⭐⭐⭐⭐½ |
| SendPulse | ✅ Yes | Multi-channel Campaigns | $6.40/mo | ⭐⭐⭐⭐ |
| Elastic Email | ✅ Yes | Bulk Email Sending | $3.00/mo | ⭐⭐⭐½ |
| EngageBay | ✅ Yes | All-in-One CRM + Marketing | $12.74/mo | ⭐⭐⭐⭐ |
| ConvertKit | ✅ Yes | Bloggers & Content Creators | $15/mo | ⭐⭐⭐⭐½ |
1. Brevo
Brevo—previously known as Sendinblue—has quickly become one of Singapore’s most trusted email platforms. It’s an all-in-one marketing suite that offers email campaigns, SMS marketing, chat, CRM, and automation tools in one place.
Features:
- Drag-and-drop email builder
- Marketing automation workflows
- Transactional email & SMS
- Real-time analytics
Pricing:
- Free plan (300 emails/day)
- Paid plans start at $9/month
Why Choose Brevo:
Simple, affordable, and perfect for startups that want automation without complex setup.
👉 Try Brevo Free
2. SendPulse
SendPulse is ideal if you want multi-channel marketing—you can send emails, SMS, and even push notifications from a single dashboard.
Features:
- AI-based subject line recommendations
- Autoresponders and segmentation tools
- Integrates with Shopify & WordPress
Pricing:
- Free plan for up to 500 subscribers
- Paid plans start from $6.40/month
Why It Works in Singapore:
Local businesses love SendPulse for its flexibility and ease of use.
3. Elastic Email
Elastic Email stands out for its super-affordable bulk email pricing and robust API integration—making it a favorite among developers and agencies in Singapore.
Features
- Easy API & SMTP integration
- Great for transactional or promotional campaigns
- Detailed deliverability reports
Pricing:
- Free plan for 100 emails/day
- Paid plans from $3/month
Perfect For:
Tech startups or marketers who send high volumes of emails daily.
Also Read: Best 5 Email Marketing Tools in India for Startups
4. EngageBay
EngageBay is more than just an email tool—it’s a full CRM and automation platform. You can manage contacts, send emails, and track leads all from one place.
Features:
- Marketing + Sales + Service suite
- Visual automation builder
- Landing pages & forms
Pricing:
- Free plan for up to 250 contacts
- Paid plans start from $12.74/month
Why It’s Great for Singapore SMEs:
EngageBay offers big-brand features at small-business pricing.
5. ConvertKit
ConvertKit is a favorite among bloggers, creators, and educators who rely on email to build communities.
Features
- Visual automation builder
- Tag-based subscriber management
- Built-in landing pages & forms
Pricing:
- Free plan for up to 1,000 subscribers
- Paid plans from $15/month
Why It’s Popular:
Simple to use and powerful for content-driven email campaigns.
Conclusion
All five of these tools can help you build stronger relationships and boost conversions. But if you’re just starting in Singapore, Brevo offers the best balance of price, automation, and reliability.
Start with Brevo’s free plan today—no credit card needed, and you can begin sending your first campaign in minutes.
FAQ
Q1: Which is the best free email marketing tool in Singapore?
A: Brevo and SendPulse both offer generous free plans for startups.
Q2: Which platform is best for bulk email sending?
A: Elastic Email is ideal for high-volume campaigns.
Q3: Which is the best all-in-one CRM + Email platform?
A: EngageBay provides a complete CRM and marketing solution.