Email marketing is one of the most effective and affordable ways to grow an online business in the USA. Whether you run an eCommerce store, a small agency, or a personal brand, having the right email marketing tool can multiply your reach and revenue.
But with so many options available, it’s easy to get confused about which one truly delivers value for money.
In this post, we’ll review the 5 best email marketing tools in the USA, covering pricing, features, pros, and cons, so you can confidently pick the right one for your business.
Looking for the best overall tool? Try Brevo for free — it’s beginner-friendly and powerful.
Comparison Table — Best Email Marketing Tools (2025)
| Tool Name | Free Plan | Best For | Starting Price | Overall Rating |
| Brevo (Sendinblue) | Yes | Small Businesses | $0/mo | 4.5/5 |
| Mailchimp | Yes | E-commerce & Creators | $13/mo | 4/5 |
| ActiveCampaign | No | Advanced Automation | $29/mo | 5/5 |
| GetResponse | Yes | Funnels & Landing Pages | $19/mo | 4/5 |
| AWeber | Yes | Simple Campaigns | $14.99/mo | 3.5/5 |
1. Brevo
Formerly known as Sendinblue, Brevo is one of the best all-in-one email marketing platforms for small businesses and startups. With Brevo, you can send emails, SMS, WhatsApp campaigns, and even manage your CRM — all from one dashboard.
Key Features
- Drag-and-drop email editor
- Automation workflows
- Transactional emails
- SMS & WhatsApp marketing
- Contact segmentation
- CRM integration
Pricing
- Free Plan: Send up to 300 emails per day
- Starter Plan: From $9/month
- Business Plan: From $65/month
Pros
- Excellent deliverability rate
- Easy-to-use interface
- Free plan with premium-grade features
Cons
- The free plan has limited templates
Try Brevo for Free — send up to 300 emails per day and grow your business instantly.
2. Mailchimp
Mailchimp is one of the most popular email marketing tools, especially for creators, freelancers, and e-commerce stores in the USA. It’s beginner-friendly and offers powerful integration with Shopify, WooCommerce, and WordPress.
Key Features
- Pre-built templates
- A/B testing & reports
- AI content generator
- Social media scheduling
- Customer journey automation
Pricing
- Free Plan: Up to 500 contacts
- Essentials: $13/month
- Standard: $20/month
Pros
- Trusted and widely used brand
- Easy integrations with major platforms
- Detailed analytics dashboard
Cons
- Gets expensive as your list grows
- Limited automation on the free plan
Mailchimp is perfect for small stores or creators who want simplicity and strong analytics.
3. ActiveCampaign
If you want advanced automation and CRM integration, ActiveCampaign is hard to beat.
It’s designed for marketers who want to go beyond just sending emails — allowing you to track leads, set up behavior-based automations, and manage sales pipelines.
Key Features
- AI-powered workflows
- Smart automation builder
- Built-in CRM
- Split automation testing
- Predictive sending
Pricing
- No Free Plan
- Lite Plan: From $29/month
- Plus Plan: From $49/month
Pros
- Best-in-class automation
- High deliverability rate
- Deep CRM + marketing sync
Cons
- Learning curve for beginners
- Slightly expensive for small lists
Best For: If automation and personalization are your top priorities, ActiveCampaign is worth every dollar.
4. GetResponse
GetResponse is an all-in-one platform combining email marketing, funnels, and webinars — making it a great choice for marketers and educators.
You can build landing pages, set up automation, and even host live webinars directly inside the platform.
Key Features
- Funnel & landing page builder
- AI email generator
- Web push notifications
- Webinar hosting
- Automation templates
Pricing
- Free Plan: Up to 500 contacts
- Email Marketing Plan: From $19/month
- Marketing Automation Plan: From $59/month
Pros
- Great for sales funnels
- Webinar integration
- Strong automation templates
Cons
- Pricing increases quickly with contact size
Best For: If you’re into funnels and webinars, GetResponse is a complete package.
5. AWeber
AWeber is a trusted name in the email marketing industry — especially for beginners and small business owners.
It’s simple, affordable, and offers all the essential tools you need to start email marketing quickly.
Key Features
- 700+ email templates
- Smart designer (AI)
- A/B testing
- Sign-up forms & landing pages
- Integration with WordPress, Etsy, and Shopify
Pricing
- Free Plan: Up to 500 contacts
- Pro Plan: From $14.99/month
Pros
- Beginner-friendly setup
- Affordable pricing
- Excellent customer support
Cons
- Limited modern design options
Best For: AWeber is ideal for beginners who want a simple and affordable way to start email marketing.
Final Verdict
Each of these tools offers something unique, but your best choice depends on your goals:
| If You Want… | Choose |
| Best overall solution | Brevo (Sendinblue) |
| Best for eCommerce | Mailchimp |
| Most advanced automation | ActiveCampaign |
| Best for funnels | GetResponse |
| Easiest setup | AWeber |
For beginners and small businesses, Brevo stands out as the best balance of price, performance, and automation features. You get CRM, email, and SMS — all under one roof.
Start your free journey with Brevo today and send your first campaign in minutes.
Frequently Asked Questions (FAQ)
Q1: Which is the cheapest email marketing tool in the USA?
Brevo and AWeber offer the most affordable plans for small businesses.
Q2: Which tool offers the best automation features?
ActiveCampaign and GetResponse lead in automation and personalization.
Q3: Which tool is best for e-commerce stores?
Mailchimp integrates perfectly with Shopify and WooCommerce.
Q4: Can I start for free?
Yes. Brevo, Mailchimp, GetResponse, and AWeber all have free plans.