If you’ve been searching for a reliable, affordable, and all-in-one email marketing platform, Brevo (formerly Sendinblue) has probably caught your attention. In this review, we’ll dive into everything Brevo offers — from its features and pricing to pros, cons, and who should use it.
What Is Brevo?
Brevo is an all-in-one marketing platform that helps businesses manage email campaigns, SMS marketing, automation, CRM, and live chat — all under one roof.
The company started in France (as Sendinblue) and has grown into one of the world’s most trusted email marketing tools, especially among startups, freelancers, and small businesses.
Key Features of Brevo
Here’s what makes Brevo stand out in 2025:
1. Drag-and-Drop Email Builder
You don’t need design experience. Brevo’s intuitive builder lets you create professional-looking emails in minutes using pre-made templates.
2. Marketing Automation
Set up automated workflows for welcome emails, abandoned cart reminders, or lead nurturing — with simple triggers and conditions.
3. Transactional Emails & SMS
Brevo isn’t just for marketing — you can send order confirmations, OTPs, and transactional updates with excellent deliverability.
4. CRM Integration
Built-in CRM helps you manage leads and customer data without switching tools.
5. Advanced Analytics
Track open rates, click-through rates, and conversions in real-time to optimize campaigns effectively.
Brevo Pricing (2025 Update)
| Plan Name | Price (USD/month) | Key Features |
| Free | $0 | 300 emails/day, unlimited contacts |
| Starter | $25 | Monthly email volume, no daily limit |
| Business | $65 | Marketing automation, A/B testing, and advanced analytics |
| BrevoPlus | Custom | Enterprise features & dedicated support |
Brevo Pros and Cons
✅ Pros
- Free plan available (great for beginners)
- Built-in CRM and automation tools
- Easy integration with WordPress, Shopify, and Zapier
- High email deliverability rate
- Multi-channel marketing (Email + SMS + WhatsApp + Chat)
❌ Cons
- Limited templates in the free plan
- Interface can feel slow during bulk edits
- Reporting features could be more detailed for enterprise use
Who Should Use Brevo?
Brevo is perfect for:
- Startups and small businesses want an affordable email solution
- E-commerce stores need automation and transactional emails
- Freelancers and agencies managing multiple clients
- Bloggers and creators who want easy newsletter management
Brevo Alternatives
If you want to compare Brevo with other platforms:
- MailerLite – Best for simplicity and clean design
- ActiveCampaign – Best for complex automation
- GetResponse – Great for funnels and landing pages
ConvertKit – Ideal for creators and bloggers
Final Verdict
Brevo is one of the most balanced email marketing tools in 2025 — combining affordability, automation, and multi-channel communication in one package.
For startups and small businesses in particular, Brevo’s free plan and scalable pricing make it a clear winner over competitors like Mailchimp or ConvertKit.
Our Recommendation:
Start with Brevo’s free plan to explore its features — then upgrade once your list starts growing.
FAQ
Q1: Is Brevo really free?
Yes, Brevo’s free plan lets you send up to 300 emails per day to unlimited contacts.
Q2: Can I use Brevo for transactional emails?
Absolutely! Brevo supports transactional and marketing emails from the same dashboard.
Q3: Does Brevo integrate with WordPress or Shopify?
Yes — Brevo has official plugins and integrations for both.